I designed this direct mail posctard to highlight the new greener options for reader's magazine subscriptions.
The fun thing about this postcard was that it not only urged readers to go green and switch to a new digital subscription (in lieu of print), but it also gave 3 options for re-using or re-cycling the postcard mailer.
Option #1 was to grab the card (at the finger-print locations on the corner of the card) and toss into a recycling bin.
Option #2 was to cut the card at the center line and re-use it as a coaster for their drinks.
Option #3 was to cut the card at the center line and use the lines provided to jot down a shopping or to-do list.
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© 2009 Red Shoes Creative Studios
© 2009 Red Shoes Creative Studios